craft a call to action for your opt in offer

How to Craft a Compelling Call To Action

What is a Call to Action or CTA? A call to action is simply getting …

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Using Your Ideal Client’s Language On Your Services and Work with Me Pages

Using Your Ideal Client’s Language On Your Services and Work with Me Pages

Let’s put your new found language skills to use on your services and work with me pages. Studies show that having a sales/landing page for every product and freebie makes it more likely that someone will make a purchase.

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email inspiration for small businesses

7 Reasons You Should Be Signing Up For Other People’s E-Mail Lists

Is it sneaky to sign up for other people’s email lists? No! You should totally sign up for other people’s lists, even your competitors’ email lists because you can learn so much!

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converting interior design home industry leads into clients with a custom website design

How To Speak The Right Language and Convert More Leads into Clients

We’ve recently talked about why it’s important to speak your ideal client’s language and how to even find out who that person is. But what does speaking their language benefit in your business if it’s not converting them into a client at some point?

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how to identify who your target audience and ideal clients are

How Do You Know Who Your Target Audience and Ideal Clients Are?

Of course, the first step in learning your audience’s language is to know exactly who your target audience is. Thankfully, there are multiple steps to help you configure and decide who your target client is going to be.

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architect and designer working on a project before building a website on a tablet

Why It’s Important To Speak The Right Language to Your Ideal Client

When you can speak their language and connect with them on their dreams and fears, you show that you’re an expert in your niche.

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design influencers conference for interior designers to learn branding marketing pinterest analytics and more

Design Influencers Conference Review and Key Takeaways

Are you thinking about going to the next Design Influencers Conference? I went this year and I want to tell you all about it so you’ll be able to plan for next year.

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two clients having a chat about process and evaluating their web design business

What impression are potential clients getting when they evaluate your business?

The very first interactions a person has with your business are so vitally important. But, these first interactions often hold numerous missed opportunities for improvement as well. This evaluation phase of a customer journey gives you the opportunity to set your potential client’s expectations so they align with the way you do business.

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Creative people workplace. Close-up view of hands of young designer woman working with color palette at office desk. Attractive model choosing color samples for design project. Interior shot

Fix these 3 things on your Website in the next 10 minutes

Are you unsure about the things you should fix on your website? No website is perfect. Even our own could use some tweaks from time to time. They should be living breathing things, open to small changes, and ready to be flexible as your business grows.

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duplicating sections and pages in squarespace for cohesive look and feel

How and Why to Duplicate Pages in Squarespace to Save Time and get a Cohesive Look for your Website

Are you tired of recreating the same pages and layouts for your Squarespace site over and over? Have you tried duplicating the page or section to make a copy of your work? It’s a really quick easy fix to recreate or borrow elements that you’ve worked hard to place on your page.

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