branding refresh + website design

East Tennessee Doulas

East Tennessee Doulas provides parents with a non-clinical support system throughout the entire birthing journey and even extends into newborn care after the baby is born. They are a team of local women who partner with the family to provide comfort, care, and knowledge as the baby grows. 

Their company had grown and was merging with another doula group to form this team based support system. We assisted with the business merge by way of branding, website design and messaging. They continue to be great friends in business and in life and it’s been a joy to see their business grow and see the families they help everyday.

challenges to overcome

East Tennessee Doulas

Our biggest challenge in branding this business was that there were two existing websites, color palettes, logos, and full amounts of website content to merge. 

The owners would be maintaining their website after it launched and have little time to do so. With that in mind we created on the Squarespace platform for ease of blogging and maintenance by their team members. 

They needed a website full of helpful content for their families and with the goal being to be able to sit down with a inquiring family and address their concerns and questions. The hope was that through multiple resources and blog posts they’d be able to address many of these questions on the website before ever meeting in person. 

Success Story + Kind words

East Tennessee Doulas

“Jennifer was so helpful and fun to work with. We’ve seen more website traffic, more inquiries, and more clientele since working with her on our branding and website. She brings a different perspective to the table and it’s totally worth it. She’s the best!”
-Danielle Anthony

Scroll to Top