Being embarrassed by your outdated website, or lack of one
Spending days at Industry Shows, meeting hundreds of potential clients, only to have them cringe when they get home and pull up your website
Knowing you need to make updates to your website, but waiting weeks for the developer to get back to you (if the original place is even still in business)
Trying to show off your best work, but you need updated pictures, better bios, and a game plan to put it all together
Knowing someone else is working hard doing what they’re best at, while you’re spending time in your area of expertise making sure things go according to plan
Being part of a collaborative process where your story and your why is understood and shines through in the final design
Standing out among the competition in your area because your message is clear and cohesive
Finally confident that the right people are being reached through your website, and they’re enjoying their experience
Talking about branding and websites can get unnecessarily complicated.
Our process is a bit different because we know the home design industry. We relate building a custom website to building a home, so there’s no need to deal with annoying jargon from our industry.
How we work together
Messaging + Branding + Custom Website Design
Imagine telling the story of your business, and people actually remembering it months, even years later when they need your services.
What if your branding was just as beautiful, clean and curated as you imagined it to be? From your business cards to your house warming gift, you deserve a brand that’s going to stand out and wow your clients.
We believe your brand and website should be as custom as the spaces you bring to life for your customers.
We realize you have specific needs unique to the home industry. You need a different kind of website.
You deserve something that’s designed piece by piece and developed with strategy in place first. No more outdated templates and clients clicking away at first glance.
Our clients come away with with an all in one solution that represents their business to a T so their ideal customers fall in love with them on the spot!
Message Clarity + Copywriting
User Experience Design + Research
Website Design + Development
SEO + Mobile Optimization
Launch Support + Training Resources
All within a high-end, yet efficient experience.
If you feel like you’re ready to gain new clients through amazing messaging and strategic design, we’d love to chat about working together.
The Custom Design Process
We'll talk about where you're at now, and where you dream of your business being. We’re confident a well organized and beautifully designed website will help attract your best clients yet.
We’ll dig a little deeper into your business, your customers, and your future goals. You’ll do some homework that’ll help us craft a clear message and build a solid foundation for your brand.
Design + Build
Your website is planned out, designed, built, and ready for more clients. We'll launch it together with plenty of training and support to get you going, so you can keep your site looking great.
Questions About Custom Websites
What if I don't have my website words and new pictures ready yet?
We do need these things to get started. The first step in working with us is a chat and some homework, so you'll have a great head start after working with us on your wording at the beginning of the process. It doesn’t have to be etched in stone, but we do need it before we begin the design phase. If you need help with photos we’ll give you some pointers on how to work with a local photographer to get exactly what you need for your site.
I have an old website, how do I switch to a new one?
I'm here to help guide you through the process. I design your site with a trial setup which is totally separate from your current site. You will keep your old site up and running until we are ready to make the switch. When it’s switch time we’ll need a few days for a “coming soon” page to be displayed.
How do we keep track of the project and to-do list?
We use Asana, It’s free, easy to use, and if you're new to it we’ve got a video that walks you through getting started. It will be like our digital home base, keeping all our discussions and to-dos in one organized and convenient place. It’s quick to check things off the to-do list.
How do I edit my website when it's all finished?
Once we launch your project you’ll be given recorded custom training sessions showing you the in's and out's of your exact site. In choosing a platform, we’ll talk about ease of use after launch. Squarespace is the super user-friendly option and I'm confident my clients can handle it after our time together. If you feel you’ll need ongoing maintenance, such as for a Wordpress site, we can chat about that as well.
How will my site look on mobile devices, Ipads etc.?
Mobile viewing is at about 50% or more for most of our clients so we take this bit very seriously. Every website we build is mobile responsive and will work beautifully on desktops, Ipads, cell phones and about any other device you can pull it up on. To make the process easiest, we typically design the desktop version first, and then tweak details within the mobile version so that your users get the same function and feel no matter their device.
How do I get started?
First, we’ll schedule a quick chat (video or phone, whatever's easiest) to see if we’ll be a good fit for each other. If we decide it’s a go, we’ll send over an invoice for the deposit so you can officially claim your project dates. Your pricing is evenly split across the number of months we allow for the project. All of our payment details, as well as an easy to follow schedule will be sent to you upon booking.
Success Stories from Past Clients
“Jennifer was helpful and fun to work with. We’ve seen more website traffic, more inquiries, and more clientele since working with her on our website. She brings a different perspective to the table and it’s totally worth it. She’s the best!”
— Danielle Anthony
Ready Made Squarespace Templates
Getting ready for a fully custom branding and website design experience is a large investment. Investment in time, in finances, and if you’re not quite there yet, it’s totally ok. We have some solutions for those earlier in their business or not needing a fully custom experience quite yet.
Easy to Use Squarespace Platform
Our website templates are designed and built on the beautifully simple, and easy to update Squarespace platform. If you haven’t heard of Squarespace, you’re in for a treat.
Is a template a good fit for your business?
Most Squarespace templates, kits, and DIY designs, are totally Do It Yourself and have an approach that goes something like this “You pay for a template, watch x # of hours of videos, change a bajillion settings, design graphics in an editing program, and build the entire site yourself”.
We’re all about some binge-watching over here, but not when it comes to putting together a website. Save that for tacos and Netflix night.
Our website templates are different. We build them For You, then teach you how to make small tweaks, so you don’t have to get an associates degree in web design just to get your homepage up.
Template Designs Include
5 or more fully designed pages
Shop Functionality on the backend of all sites
Calls to action throughout the site
Quick and Easy to understand Training Videos
Your Copy and Images Install. This service has it’s own process where we’ll work with you a lot more closely to finalize your content.
If you love the design but feel like you need more major changes (page changes, structural changes etc) we can chat about that as well.
**note: any optional add-ons are in addition to the template price, and add additional costs and days to our timeframe as well